We are celebrating 40 years of our iconic brand JAJA DE JAU !
Handwriting on labels is very recognizable to most of us. It is Ben Vautier better known under the name of Ben who is at the origin. And, he is the founder of the “fluxus” movement in contemporary and graphic art.
Ben acquired a certain notoriety with the public from the end of the 1960s, notably through his “writings”, available in several forms. Moreover, he is an artist recognized for his performances, his installations and his writings.
At first, his unique style, based on very direct and meaningful handwritten messages, occupies a unique place in French culture. And finally, its playful and elegant identity is fully conveyed in the wines of Jaja !
“JAJA” is a slang term for delicious everyday wines where freshness, fruit and balance reign. Indeed, Jaja de Jau comes in various grape varieties: Syrah, Chardonnay, Sauvignon Blanc, Rosé.
Moreover, the 2021 vintage is coming soon !
Find the wines of the JAJA DE JAU brand on our website:
Red : https://www.chateaudejau.com/produit/jaja-de-jau-syrah-rouge/
White : https://www.chateaudejau.com/produit/jaja-de-jau-chardonnay/
Rosé : https://www.chateaudejau.com/produit/jaja-de-jau-rose/
For more articles, go to the “news” section of the site : https://www.chateaudejau.com/actualites/
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